Growth Hacking

All LevelsSelf-Paced12 lessonsCourseCertificate

Content Marketing Course

A paid course from GrowthHackers University.

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About this course

Content Marketing Course is a paid course on GrowthHackers University: 12 lessons across 6 modules.

The provider describes it as: "Gain in-depth knowledge and practical skills for successful content marketing."

It is organised as: - Introduction - Content Planning - Content Production - Personas and Audience Management - Content Research - Content Distribution

The course is taken on their platform.

Syllabus

Introduction

1.Introduction to Content Marketing

    Content Planning

    2.Crafting an Effective Plan

      Content Production

      3.Using Data to Create Original, Engaging Content 4.Creating Persona-Driven Content 5.Creating Meaningful Conversations 6.Ensuring relationship conversion through content

        Personas and Audience Management

        7.Crafting The Right Personas 8.Leveraging Content 9.Building Ambassadors / Advocates

          Content Research

          10.Triggering Interest

            Content Distribution

            11.Managing content deployment to maximize engagement (aka Content Distribution) 12.Becoming a message magnet

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