Growth Hacking

All LevelsSelf-Paced15 lessonsCourseCertificate

Product Marketing Fundamentals by Richard King

A paid course from GrowthHackers University.

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About this course

Product Marketing Fundamentals by Richard King is a paid course on GrowthHackers University: 15 lessons across 5 modules.

The provider describes it as: "Gain clarity on the Product Marketing role with industry frameworks, expert insights, and a step-by-step roadmap for launching and sustaining products successfully."

It is organised as: - What is product marketing? - What is product marketing slide deck (15:00) - Product marketing and product management dynamic duo - Product marketing career table (10:00)

The course is taken on their platform.

Syllabus

Syllabus

An introduction to this Product Marketing Fundamental course [1 min] Welcome Laying the foundation: what is product marketing? [42 mins]

    What is product marketing?

    101 definitions of product marketing (15:00) The PMM role broken down (5:00)

      What is product marketing slide deck (15:00)

      The product marketing framework & lifecycle: your blueprint [13 mins] The product marketing framework The product lifecycle The PM and PMM relationship [1 hour] The differences between PM & PMM How to work with product

        Product marketing and product management dynamic duo

        Starting and continuing a successful career in product marketing [50 mins] Is product marketing right for you?

          Product marketing career table (10:00)

          Learn. Level-up. Lead. (2:00) Grab yourself a membership plan (2:00)

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