Performance Marketing Full Course 2026 | Performance Marketing Tutorial For Beginners

You will understand key metrics like CPC, CPA, ROAS, and conversion rate, and how to optimize campaigns using data and analytics. The course also covers setting up and managing paid campaigns step-by-step, from audience targeting and budget allocation to creative testing and tracking. By the end, you’ll be able to plan, launch, and optimize performance marketing campaigns tailored for beginners who want to build a strong foundation and start a career in digital and paid marketing.

Key Features: ✅ Learn directly from SP Jain Global faculty in live, interactive masterclasses ✅ Learn to integrate automation, analytics, and generative AI tools into every stage of the marketing process ✅ Gain hands-on experience with 24+ standard marketing tools, 20+ AI-powered platforms, and 8+ analytics and automation tools ✅ Get dedicated, mentor-led project support to help you complete every project on time ✅ Progress from foundational concepts to advanced strategies across SEO, SEM, social media, content, and analytics ✅ Apply your learning through live projects, guided practice, real-world case studies, and an industry-aligned capstone project ✅ Attend live sessions led by Meta Blueprint experts, and receive a $99 Meta voucher to deepen your social media marketing expertise ✅ Get complimentary Google Ad Credits during the SEM module to create and manage your first live campaign ✅ Simplilearn's JobAssist helps you get noticed by top hiring companies Skills Covered ✅ Digital marketing strategy ✅ Website creation ✅ AI content creation and optimization ✅ Automated content workflows ✅ AI driven SEO ✅ Generative Engine Optimization GEO ✅ Answer Engine Optimization AEO ✅ Google Ads management ✅ Smart bidding and budgeting ✅ AI audience targeting and remarketing ✅ Campaign optimization with AI ✅ Programmatic advertising ✅ AI social media creatives ✅ AI storytelling and engagement ✅ Creative automation ✅ AI Ecommerce personalization ✅ AI mobile marketing ✅ AI email automation ✅ Predictive marketing analytics ✅ AI forecasting ✅ Ethical AI use