Growth hacking techniques in Digital Marketing (2020) by Appy Pie Academy
41 lessons, about 4 hours
41 sessions on growth hacking, about 4 hours in total, published on YouTube by Appy Pie. Watched here, lesson by lesson.
YouTubeSimpliLearn1 lesson
The course begins with an introduction to digital marketing and covers important topics like SEO, social media marketing, content marketing, email marketing, and Google Ads. You will learn how to create marketing campaigns, generate leads, and improve brand visibility online. By the end of this digital marketing tutorial for beginners, you will clearly understand digital marketing tools, strategies, and skills needed to build a successful career in digital marketing.
Following are the topics covered in Digital Marketing Full Course:
00:00:00 - Introduction to Digital Marketing Full Course 2026 00:03:32 - What is Digital Marketing? 00:40:13 - digital marketing roadmap 00:51:21 - Top 10 digital marketing certifications 00:52:13 - 10 Best Digital Marketing Trends 01:55:01 - How search engines work 02:08:42 - SEO strategy and competition 02:18:26 - SEO limitations and risks 02:22:33 - SEO ethics and manipulation 03:00:57 - Keyword research fundamentals 03:32:57 - Keyword types and content ideas 04:00:55 - Meta tags and page structure 04:56:01 - Heading tags and hierarchy 05:44:00 - Image SEO basics 06:11:50 - Technical SEO content checks 06:32:06 - Key Take Aways 07:05:33 - Skills for digital marketers 08:08:49 - Strategic analysis frameworks 08:15:21 - Video marketing overview 09:21:56 - Email marketing basics 09:27:28 - Strategy for growth 09:52:23 - Meta Ad Library research 10:04:59 - Google Analytics introduction 11:08:39 - Shopify store setup demo 11:28:44 - WordPress website building 12:07:08 - SEO fundamentals overview 13:06:16 - Google Analytics Explore reports 14:09:24 - Website and landing page reviews 14:23:17 - Dynamic ads and remarketing 15:06:27 - Creatives and ad types on Meta 15:14:36 - Meta bidding strategies and auctions 15:33:24 - Capstone setup and Mailchimp demo 16:18:09 - Landing page tools and builds 16:53:21 - Search Engine Marketing Full Course 17:04:09 - SEO optimization explained 17:08:22 - Live Google search demo 18:49:23 - Build a smart/local campaign 19:23:43 - Keywords, STP, and positioning 20:16:04 - Case study: GiveIndia overview 20:42:15 - GBP search example and lessons 21:08:00 - GA4 demo and reports 21:33:54 - Social Media Marketing Full Course 21:57:17 - Social media marketing fundamentals 22:14:00 - Platform trends and market shifts 23:00:02 - Messaging elements for social media 24:40:57 - Platform recap and transition 27:00:29 - Choosing platforms strategically 28:21:47 - Color psychology in marketing 28:34:50 - Facebook Ads Tutorial 29:49:50 - Top 10 Digital Marketing Certifications For Future 33:43:34 - Attribution and advertising analysis 34:47:56 - Excel-based keyword optimization 35:59:54 - Bounce rate versus exit rate 36:12:43 - Practical GA4 setup and configuration 37:19:43 - google ads fc 38:17:25 - affiliate marketing 39:01:34 - Digital marketing using ai 40:35:47 - SEO Optimization Using ChatGPT 41:01:57 - digital marketing analytics 42:18:52 - Marketing funnel models 42:29:01 - Funnel metrics and formulas 42:41:31 - Awareness and engagement KPIs 42:54:52 - Consideration and conversion KPIs 43:19:05 - Crazy Egg and heatmaps 44:26:20 - Reach, impressions, and engagement 45:07:56 - Bounce, journeys, and goals 45:42:53 - E-commerce funnel strategy 47:02:58 - Behavioral and app analytics 47:14:57 - Google Analytics 4 overview 47:28:55 - Top 50 Digital Marketing Interview Questions And Answers 2026
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41 lessons, about 4 hours
41 sessions on growth hacking, about 4 hours in total, published on YouTube by Appy Pie. Watched here, lesson by lesson.
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